ABA Australia Partners With iSponsor!

We have launched the ultimate way to show your support for your favourite team in ABA League Australia

iSponsor Story:

As an Indigenous Australian who grew up below the poverty line, iSponsor CEO Richard Siganto knows what it’s like to be a young person who isn’t reaching their full potential. Living rurally only added to his limited access to activities that can be incredibly important for a child’s development, such as organised sport. Despite the odds, Richard managed to transcend his circumstances in a way he never thought possible as a child living in poverty.

He puts his success down to a combination of creativity, a strong work ethic, and perseverance. His struggles provided him with a survival instinct and fostered an aspiration to help others – to ensure that all children, no matter their socio-economic status, had access to education, sport and other growth opportunities.

The ABA is all about working with the community and helping businesses and local players grow and get opportunities in basketball in Australia and internationally.

Richard’s entrepreneurial spirit led to the conception of iSponsor. Forged out of adversity, in the midst of the COVID-19 pandemic, iSponsor was created to empower communities and promote “shopping local” in order to build community ties on the grassroots level.

Since its launch, iSponsor has engaged with over 1,900+ groups to create constant income and to help build empowered and more resilient communities. iSponsor drives more customers to businesses in Australia through our free and innovative shopping gateway than any other platform. Unlike other fundraising platforms, iSponsor is building stronger communities, creating connections, and boosting local economies through responsible e-commerce.

At the time, iSponsor was the first of its kind in the market, filling the void of social enterprises.

“We knew what we had was special, we just weren’t sure exactly how to implement it. We spent the first 12 months of operation simply on phone calls to clients working on nuances and building a brand. Now we are recognisable nationally [Australia], and have found our market fit. Now we believe we know we have the product that is going to make the world a better place” – Richard Siganto

We look forward to working with the ABA and build something special for the league and it’s fans, so join us today.  Go to www.abaleagueaustralia.com click on the iSponsor Tab and start following the league and your fav team! Get The App Now & Follow ABA Australia Teams!